THE HACKBALL THE SMART BALL THAT KICKS OUT SEDENTARY LIFESTYLES

PROBLEM

in the Dominican Republic, kids spend
more time in front their mobile
phones, than playing outside, NESQUIK®,
a brand that encourages kids to eat
healthier and be more active, looked for
a solution that kids can connect with.

SOLUTION

The Hackball is a smart ball that measures
physical interaction and exchanges it for
online credits. Kids needed to connect the
ball with thier mobile phones via Bluetooth
and start playing. Once they accomplished
thier physical activity, the ball rewarded
them with Google Play credits. One hour
of play equates to $10 to share among
the players.

HOW IT WORKS?

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1 hour playing = 10$ to share on google play
ball

MOTION
SENSOR

A motion sensor tracks
the activity of the ball.

BLUETOOTH™

The ball connects to the
kisd' phone vie Bluetooth.

bluttooth
sim card

SIM CARD

A sim card updates the
activity in real time.

RESULTS

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THE HACKBALL WAS LAUNCHED AS A SCHOOL PROGRAM AT COLEGIO MIDUHO SCHOOL IN SANTO DOMINGO.
64,000 calories burned throughout the week
52.6 minutes increase average per day
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THE HACKBALL BECAME A PART OF MOTIONWIDE SCHOOL PROGRAM FOR KIDS' HEALTHINESS