in the Dominican Republic, kids spend
more time in front their mobile
phones, than playing outside, NESQUIK®,
a brand that encourages kids to eat
healthier and be more active, looked for
a solution that kids can connect with.
The Hackball is a smart ball that measures
physical interaction and exchanges it for
online credits. Kids needed to connect the
ball with thier mobile phones via Bluetooth
and start playing. Once they accomplished
thier physical activity, the ball rewarded
them with Google Play credits. One hour
of play equates to $10 to share among
A motion sensor tracks
the activity of the ball.
The ball connects to the
kisd' phone vie Bluetooth.
A sim card updates the
activity in real time.